A Modern-Day Mystery

So I was poking around on the internet, as I am wont to do, and stumbled across this poorly-constructed logo:


At first glance, there is only one possible thing that acronym could be. At second glance I was proven wrong, but that doesn't mean that the well-intentioned people who run this organization haven't chosen a horribly comic acronym. One wonders how they had the foresight to not name themselves the Massachusetts Illiteracy Foundation.

Anyways, the story should've ended there, but I decided to take action.

First, a Google search for MLF. This was just confusing and I'm baffled at the number of misspelled acronyms and obscure scientific terms this search encompasses.

Second, just what is our literacy rate? For the U.S., it's supposedly 99% but there's no actual data to back that up. Just to confuse things, Wikianswers provides this solution:

"Q. What is the literacy rate in the U.S.?
A. The Literacy Rate Of The United States Is About 99.0%. no it's not that's incorrect"

Oh, okay.

Literacy as a social malaise sounds so old school, like this is one of the nation's biggest issues after child labor, cholera epidemics, and shirtwaist factories burning down. Which, surprisingly, are still our greatest problems (see: child labor, epidemics, shirtwaist issues). Oopsies.